Measure Lift of Multiple ID Modules

Generated IDs:

Generated EIDs:

Instructions

1. Ensure that the `abg` key is defined in GAM targeting with all possible keys. Each value will be a combination of the following six possible key-value pairs:
   • id1:t0
   • id1:t1
   • id2:t0
   • id2:t1
   • id3:t0
   • id3:t1
2. In Google Ad Manager (GAM), create a report with the following setup:
   • Dimensions: Ad Unit, Key-Value Targeting (`abg`).
   • Metrics: Impressions, Revenue.
   • Filters: Include the `abg` key in the report.
3. Analyze the report for each ID module:
   • Filter by combinations of `t1` (treatment) and `t0` (control) for each ID module (e.g., `id1:t1`, `id1:t0`).
   • Compare performance metrics (eg Impressions, Revenue) for the `t1` vs. `t0` values.
   • Calculate lift for each module using the formula:

     Lift (%) = ((Treatment Metric / Treatment Rate - Control Metric / Control Rate) / (Control Metric / Control Rate)) * 100

     Replace "Metric" with the relevant performance metric.